Exhibitors

Meet passionate skier and snowboard enthusiasts at the Snow Travel Expo!

The Snow Travel Expo provides you an opportunity to meet skiers and snowboarders face-to-face, influence their travel plans and inform and educate them of your products and services. Your business will be in excellent company with representatives from all facets of travel including domestic and international resorts, airlines, tour operators, ski and snowboard hardware and accessory wholesalers and more.

Book your Stand at the 2017 Snow Travel Expo


Sydney

May 21, 2017 9am – 4pm

International Convention Centre (ICC) Sydney – Hall 6

Darling Harbour

Melbourne

May 28, 2017 10am – 4pm

Melbourne Convention and Exhibition Centre (MCEC) – Hall 1,
Southbank

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OUR GOAL

To be a comprehensive, public snowsports expo for ski and snowboard enthusiasts, where people can be entertained, educated and inspired while having a great day out with family and friends.

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The Snow Travel Expo provides an exciting, practical and convenient environment where snow enthusiasts can plan everything from a local adventure to an elaborate international sojourn from one weekend to an entire winter season.

Your business will be in excellent company with representatives from all facets of travel,
including domestic and international resorts, airlines, tour operators, tourism departments, snow hardware wholesalers and more.

Travel and industry experts will offer advice, useful information and valuable tips based on real experiences, as well as assistance with all travel arrangements from hotel bookings, airfares and insurance – right down to the latest equipment to take.

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Australian skiers and snowboarders are passionate about their sport and love travelling, both domestically and internationally to the snow. Our 2016 research shows that visitors to the Snow Travel Expo go on 3.3 snow holidays/trips per year and spend on average 2 weeks at snow resorts each year.

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THE SNOW TRAVEL
EXPO AUDIENCE

The Snow Travel Expo attracts evenly both
male and female skiers and snowboarders
with above average incomes.

Female 49%. Male 51%. $110k-126k average income.

85%

OF VISITOR RESPONDENTS SAID THEY WERE
LIKELY OR HIGHLY LIKELY TO PURCHASE SOMETHING
THEY HAVE SEEN AT THE SNOW TRAVEL EXPO

Please attending the Snow Travel Expo have
a high disposable income and the financial ability
to spend money on snowsports, equipment,
travel and other luxury items.

THE AUDIENCE WHO ATTENDS
THIS EVENT ARE MOSTLY

20
YEARS+

MELBOURNE  Average Age – 39 years
Sydney
Average Age – 39 years

PEOPLE ATTENDING THE
SNOW TRAVEL EXPO ARE
PLANNING A SNOW VACATION!

81%

OF VISITOR RESPONDENTS SAID THE
EXPO HELPED THEME DECIDE WHERE
TO TAKE THEIR NEXT SNOW HOLIDAY

WHY EXHIBIT AT THE EXPO?

86%

OF VISITOR
RESPONDENTS PLAN
TO SKI OR SNOWBOARD
DOMESTICALLY IN THE
NEXT 12 MONTHS

89%

OF VISITOR
RESPONDENTS PLAN
TO SKI OR SNOWBOARD
INTERNATIONALLY IN
THE NEXT 12 MONTHS

SNOW TRAVEL EXPO
MARKETING PLAN

The Snow Travel Expo will be supported
by a comprehensive marketing campaign
across a range of media include: